Pants Yell! "Someone Loves You" from Slumberland Records on Vimeo.
Slumberland Records has a swagger to its walk this year, with attention bearing out: while breakout acts such as Crystal Stilts and The Pains of Being Pure at Heart and Pants Yell! have hit their stride, and the strong label's roster also holds stand out groups like Summer Cats, Liechtenstein, Brown Recluse, Gregory Webster (gone solo from Razorcuts!), Brilliant Colors, Sunny Day In Glasgow, Frankie Rose, Cause Co-Motion! and others who are also ringing in; you could say that 2009 is label owner Mike Schulman's banner year. It's been over ten years from when this young upstart label was first breathed to life with groups like Velocity Girl, Sleepyhead, Black Tambourine, The Softies, Stereolab, and the Swirlies, and even now; it grows, and ever so. "It's definitely been a labor of love ....", states label owner Mike Schulman.
Girl About Town: Slumberland is 20 this year! Congratulations--did you imagine that you would have as much output as you have? What have been a few of your favorite releases after all these years, and why?
Mike Schulman: Thanks! I can honestly say then when we started the label I never would have anticipated how long we'd be at it or how productive we'd wind up being. I figured each of the core bands (Black Tambourine, Whorl, Velocity Girl, Powderburns) would release a single or two, and that'd be about it. I guess the big shift was looking beyond that immediate group of bands and working with other people whose music we liked. Once we did that, the only limitations are money, patience and common sense. Or the lack thereof…It's hard to pick favorite releases since we've had so many, but a few milestones that mean a lot to me: the first single (of course), the Jane Pow single (first release by a band outside DC), the Lilys album (our first LP and CD), the Stereolab album (of course). The string of stuff from the mid-90s (Ropers, Boyracer, Lorelei, Henry's Dress) is all really close to my heart; even though the bands were scattered across the east coast, west coast and england it seemed like we had a really tight group. Fun times.
One of the newest bands on your label, Goteborg, Sweden's band Liechtenstein, recently released their debut Slumberland album "Survival Strategies in a Modern World". As an indie label owner, what would you say your top five survival strategies are in a world where walk-in record shoppes have been becoming a sort of 'endangered species'?
1. Put out great music
2. Package it nicely
3. Don't press too many copies of anything; repressing on the fly is much less painful than looking at unsold records piled up in your basement
4. Keep at it - consistency gets attention
5. Put out great music
You also worked at a record shop while running the label; did this have an impact? As Slumberland began to support and release monumental acts such as Velocity Girl, Black Tambourine, Boyracer, The Softies, Lilys, Henry's Dress, Stereolab, and others; did you feel as though you were listening while maybe other labels didn't know what they were missing?
Working in stores was really useful at the beginning because it gave me connections with and access to distributors, and gave me some vague idea of how the whole thing worked. It was always great to work at a store because I would get to hear so much music, new and old. It was a great ongoing education, and of course provided crucial discounts to help fuel my collection addiction.
I don't know if I would say that other labels didn't know what they were missing, but I for sure felt like there wasn't a lot of attention paid to pop or to English bands by US indie labels. Of course this is a generalization, but when we started expanding Slumberland beyond our core of DC bands it was definitely a goal to work with bands and the kind of music that we thought needed more exposure.
Are you able to look back and see how important your contributions are to a generation of indie musicians and DJs that were a huge part of the music during the early 90s, and were your releases inspired by those who were inspired by the C86 release?
I guess looking back on things it does seem like there's a new generation of bands and labels who are inspired by what we (and others) did in the 90s in the same way that Slumberland and its bands were inspired by C86 (and C81!). I guess that's an interesting side-effect of our longevity, that we're now working with bands who came up listening to our old records; I think that's mighty cool.
How large would you say your own record collection is; tell us about your most treasured pieces and what they represent for you.
Oh, this is embarrassing; I haven't actually counted in over ten years, but I think my collection is somewhere around 25,000 records, and a few thousand CDs. Yikes. How did THAT happen? Some of the most treasured pieces might include:
My Bloody Valentine - Sunny Sundae Smile 7" (autographed by Deb and Colm) - the rarest MBV record? when Deb and Colm did an in-store at Vinyl Ink she was shocked to see it at all, said there only a few hundred and she'd never seen one. Even if it's not the rarest it's my favorite, and one i played the grooves off of.Orange Juice - Falling and Laughing 7" - Arguably the first indiepop record. Postcard is easily one of my favorite labels and biggest inspirations, and everything about this single rules.
Roger & The Gypsies - Pass The Hatchet 7" - I won't even front like I've had this record since I was a kid or something. It's one of my favorite New Orleans soul singles, featuring the inimitable Eddie Bo, may he rest in peace. My wife and I spent our honeymoon in New Orleans and got to see Mr. Bo play and it was incredible. When he played this tune I just about shit myself. One of my top music moments.
In celebration of your 20th year anniversary there will be two gigs; one in DC (at The Black Cat on Nov. 13th) and one in NYC (at The Bell House on Nov. 24th) which will feature Crystal Stilts, Brown Recluse (from here in Philadelphia) and Pants Yell!. Bands like Lorelei, Nord Express, and The Ropers have been with the label from the beginning--it must be exciting to have the past and present of Slumberland coming together for these two celebratory shows. Can we barter with you for inside information on the "special surprise guest" for the NYC date?
Oh, this now has since broke as you probably know: it's The Pains. Having some old school bands like The Ropers, Nord and Lorelei involved is a great thrill for me; it makes the continuity of the label totally explicit.
Would you say that these past few years have turned into an upset win for the label with the growing successes of burgeoning acts such as The Lodger, Pains of Being Pure At Heart, Cause Co-Motion!, Brown Recluse, Crystal Stilts, Liechtenstein, and others?
Yeah, i guess you could say that. I don't anyone (including myself) expected to have as much success the last few years as we have, it's just exciting to be putting out records again and have people paying attention. And maybe more attention now than ever!
What can you tell us about your latest releases and newest signing Devon Williams? What other output from Slumberland should we be looking forward to?
I think Devon Williams is amazing - he writes really great classic pop songs in the brill building tradition and makes beautifully-crafted records. Live the songs are stripped-down and have a tough, new wavy tenseness, sort of like Elvis Costello channeling Buddy Holly or the more classicist of the early CBGBs bands. He's working on an album for release next Spring that I'm very excited about. Also working on albums are Brown Recluse and Neverever, who used to be known as Champagne Socialists. In addition, we're working on some reissues of classic stuff from The Ropers, Henry's Dress and Black Tambourine. They'll all be omnibus editions of those band's works, with unreleased songs, new art, liner notes, etc etc. Very cool.
What has it been like running a label so personal to you after so long: it must be a labor of love. What are the positives and negatives of being the head of a label that is so close to your heart?
It's definitely been a labor of love for me; I've had to keep a full-time job and grind on the label in my "free time." The negatives mostly revolve around time and money issues, but for me they're far outweighed by the positives. I've gotten to work with the music I love and the bands I dig for twenty years now, and I do feel like we've contributed something of value to our little corner of indie culture. Can't ask for much more than that!
Happy Anniversary Slumberland:
Cheers to 20 Years and counting!
November 13, 2009 @ The Black Cat // Washington DC
Tickets: http://www.ticketalternative.
Crystal Stilts
Brown Recluse
Pants Yell!
Frankie Rose and The Outs
The Ropers
Nord Express
Lorelei
November 14, 2009 @ The Bell House // Brooklyn NY
Tickets: http://www.ticketweb.com/t3/
Crystal Stilts
Brown Recluse
Pants Yell!
Frankie Rose and The Outs
The Ropers
Nord Express
Lorelei
The Pains of Being Pure At Heart
Slumberland Records - web site














