With brother Noel leaving, and Oasis on ice for the moment; at least until the (ahem) '2.0 version' can rise like the fire we're told will arise again (phoenix-like) from the ashes: Liam Gallagher can relax and strut his dress-sense about in this sensibly dressed and cool collection for men. There was a mighty hoo-ha late last year over UK clothing store Selfridges (one of the World's original department stores; open since 1904 and known for its architecture, decor and layout, as well as its unique take on customer service and bold boutique and high-couture label items) presentations and in-store appearances for the start of the brand new launch of Pretty Green label and line of men's clothing and outerwear featuring brother Liam as sole designer and model.
Fabulous cheering modish birds, and buoys-alike came out in droves to shake hands with the man, get autographs, and ogle the latest statement on the latest twist for a modern look for men. With items that are not out of step with versions of mod design faves Ben Sherman, Penguin, Fred Perry, and the like; the Pretty Green spins, but with its hands further into an edge of psychedelia and of course--rock, due to its current head face of fashion. The polo's are a cut above the cost of originals by Sherman and Perry (with exchange and shipping) at £55.00, but are limited edition with certain makes and sizes already selling out by the looks of it. And with smart-looking hats, parkas, trench coats, scarves and shirts as well, the line is a perfect starting point for a classic look. Split into two sub-labels: The Green Label (for casual dress) and The Black Label (for a smarter look), the line takes a neat approach to each look that gives each piece the practical ability to be worn with just about anything.
"Clothes and music are my passion. I'm not here to rip anyone off and I'm not doing it for the money either. I'm doing it cuz there's a lack of stuff out there of the things I would wear" Liam Gallagher 2009
As Liam looks to be (tongue-n-cheekily) running things from the privacy of his own laptop; you can get a few smiles on from his hard approach to Q & A about the new label. Just email askliam[at]prettygreen.com or tweet at #askliam for answers (beware the sensitive). We personally hope for trainers and baby clothes in the new year, as well as some smart ties and accessories for men!
Pretty Green - web site
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